Past Projects

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Flor de Azar
Water Company (Pre-Launch)
Non-Alc RTD (Pre-Launch)
Pin Drop Rum
Parchies
Fallen Grape
Diageo’s The Bar
JAJA Tequila


   

My name is Gabrielle Weiss – I am a business builder and operator. I have a background in consumer products, as well as food and beverage.

I have helped build and operationalize consumer companies, online marketplaces and liquor brands; and spent four years working for Gary Vaynerchuk’s VaynerCommerce (a DTC specific consultancy).

Currently, I own and run a Mexico-City distilled citrus liquor brand called Flor de Azar. While doing this, I consult for other founders and boutique agencies on brand and ops strategy. Curious? Get in touch.


07.Diageo’s The Bar

Commercial Strategy2022
 Spirits Website

USA
Diageo’s the Bar filled a gap for one of the world’s largest spirits conglomerates – rarely are they ever able to offer their loyal consumers a differentiated experience (nor one that they can full own). Diageo’s goal was to offer a centralized online platform that allowed consumers to find rare SKUS, customize gifts for loved ones, and make a direct connection with their customers.