Past Projects

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Flor de Azar
Water Company (Pre-Launch)
Non-Alc RTD (Pre-Launch)
Pin Drop Rum
Parchies
Fallen Grape
Diageo’s The Bar
JAJA
Tequila


   

My name is Gabrielle Weiss – I am a business builder and operator. I have a background in consumer products, as well as food and beverage.

I have helped build and operationalize consumer companies, online marketplaces and liquor brands; and spent four years working for Gary Vaynerchuk’s VaynerCommerce (a DTC specific consultancy).

Currently, I own and run a Mexico-City distilled citrus liquor brand called Flor de Azar. While doing this, I consult for other founders and boutique agencies on brand and ops strategy. Curious? Get in touch.


06.Fallen Grape Wine Co.

Ops, Ecom, Distribution
2021+
Wine Company

Santa Ynez Valley, CA


Fallen Grape sets itself apart by providing fresh, delicious wine at an accessible price point. They offer consistent product that is readily available year round – offering natural wines that are grown from organically farmed red and white grapes. Their hero product is ‘Mother’ – a natural orange wine grown in the Santa Ynez Valley.

Fallen Grape is on track to become largest domestic producer of natural, orange wine. They are sold in Whole Foods, Erewohn, and many other grocery chains, bottle shops, and restaurants across the US.