Past Projects

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Flor de Azar
Water Company (Pre-Launch)
Non-Alc RTD (Pre-Launch)
Pin Drop Rum
Parchies
Fallen Grape
Diageo’s The Bar
JAJA
Tequila


   

My name is Gabrielle Weiss – I am a business builder and operator. I have a background in consumer products, as well as food and beverage.

I have helped build and operationalize consumer companies, online marketplaces and liquor brands; and spent four years working for Gary Vaynerchuk’s VaynerCommerce (a DTC specific consultancy).

Currently, I own and run a Mexico-City distilled citrus liquor brand called Flor de Azar. While doing this, I consult for other founders and boutique agencies on brand and ops strategy. Curious? Get in touch.


01.Flor de Azar

Owner
Worked 2024+
Launched 2025
Spirits Brand

Mexico City 
Citrus Liquor
Bartenders

Flor de Azar is a citrus liquor / triple sec made from all Mexican citrus, botanicals and spices. We have high hopes we can have success as a well-priced, Mexican-made triple sec in premium margaritas, and have distilled it to be nuanced enough to stand alone as an aperitif in its own right – a hallmark of our amazing distiller and her team.

Aiming to create what we call “the best supporting character” of the margarita – an orange liqueur of superior quality – which can simultaneously showcase and celebrate the diverse flavors of Mexico, we sought out and partnered with Hillhamn Salome, founder in 2015 of Flor de Luna micro-distillery in Mexico City, and maestra destiladora behind labels like Xila Aperitif and Condesa Gin. Distilling spirits since her early teens, Hillhamn’s masterful work balancing Mexican botanicals in her spirits has been winning her increasing accolades.


Packaging