Past Projects

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Flor de Azar
Water Company (Pre-Launch)
Non-Alc RTD (Pre-Launch)
Pin Drop Rum
Parchies
Fallen Grape
Diageo’s The Bar
JAJA Tequila


   

My name is Gabrielle Weiss – I am a business builder and operator. I have a background in consumer products, as well as food and beverage.

I have helped build and operationalize consumer companies, online marketplaces and liquor brands; and spent four years working for Gary Vaynerchuk’s VaynerCommerce (a DTC specific consultancy).

Currently, I own and run a Mexico-City distilled citrus liquor brand called Flor de Azar. While doing this, I consult for other founders and boutique agencies on brand and ops strategy. Curious? Get in touch.


08.JAJA Tequila

Early Employee
2019-2021 Spirits Start-up

USA
JAJA Tequila was one of the earlier entrants into the US-focused tequila category – and made waves with beautiful branding, a digital-heavy strategy, and accessible pricing. With later investments from the Chainsmokers, and then Proximo Spirits, JAJA has grown to a nationally-recognizable brand across the country.