Past Projects

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Flor de Azar
Water Company (Pre-Launch)
Non-Alc RTD (Pre-Launch)
Pin Drop Rum
Parchies
Fallen Grape
Diageo’s The Bar
JAJA Tequila


   

My name is Gabrielle Weiss – I am a business builder and operator. I have a background in consumer products, as well as food and beverage.

I have helped build and operationalize consumer companies, online marketplaces and liquor brands; and spent four years working for Gary Vaynerchuk’s VaynerCommerce (a DTC specific consultancy).

Currently, I own and run a Mexico-City distilled citrus liquor brand called Flor de Azar. While doing this, I consult for other founders and boutique agencies on brand and ops strategy. Curious? Get in touch.


05.Parchies

Advisor
Product Development, Brand Design
2024
 Kitchen Tool

Chicago, ILOven-Safe Parchment Clips
Home Chefs and Bakers
Parchies is the new non-toxic, heat-proof silicone based baking clip trusted by cooking klutzes and baking connoisseurs alike. It’s the clip that gets the job done without the compromise. Once you clip your parchment paper with Parchies, you can walk away knowing your labor of love will be clipped to perfection when the timer goes off.

After building a brand strategy in-house, we worked with Man the Studio to create a charming, memorable visual identity. At the same time, we worked with the team at Mvnifest to design, fabricate, and produce a durable, functional product. We produced and directed early images, shot with Eliza Mozer, and built the eCommerce and SEO functionality of the Parchies website.