Pin Drop Rum — Gabrielle Weiss

Past Projects

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Flor de Azar
Water Company (Pre-Launch)
Non-Alc RTD (Pre-Launch)
Pin Drop Rum
Parchies
Fallen Grape
Diageo’s The Bar
JAJA Tequila

My name is Gabrielle Weiss – I am a business builder and operator. I have a background in consumer products, as well as food and beverage.

I have helped build and operationalize consumer companies, online marketplaces and liquor brands; and spent four years working for Gary Vaynerchuk’s VaynerCommerce (a DTC specific consultancy).

Currently, I own and run a Mexico-City distilled citrus liquor brand called Flor de Azar. While doing this, I consult for other founders and boutique agencies on brand and ops strategy. Curious? Get in touch.

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Pin Drop Rum

Advisor
Brand Strategy + Market Positioning
2023 onward

Spirits Brand

Harbour Island, Bahamas
Aged Rum
Premium

Long time friends Ithalia Johnson, Joe Ellison, and Toby Tyler reunited in Harbour Island in 2014, brought together by their shared love of music, they decided to collaborate on a new rum project. After gaining local acclaim and winning multiple awards, they joined forces with a team of spirits veterans in the hopes of broadening distribution across the Bahamas and throughout key rum markets in the US.

We worked through a comprehensive rebranding and repositioning of the company, complete with brand and market pillars, vis-id, sampling strategies, POS merchandise, web design, ecommerce strategy and market positioning.