Past Projects

01.
02.
03.
04.
05.
06.
07.
08.


Flor de Azar
Water Company (Pre-Launch)
Non-Alc RTD (Pre-Launch)
Pin Drop Rum
Parchies
Fallen Grape
Diageo’s The Bar
JAJA Tequila


   

My name is Gabrielle Weiss – I am a business builder and operator. I have a background in consumer products, as well as food and beverage.

I have helped build and operationalize consumer companies, online marketplaces and liquor brands; and spent four years working for Gary Vaynerchuk’s VaynerCommerce (a DTC specific consultancy).

Currently, I own and run a Mexico-City distilled citrus liquor brand called Flor de Azar. While doing this, I consult for other founders and boutique agencies on brand and ops strategy. Curious? Get in touch.


02.Pre-Launch

Partner (Ops Lead)
Worked 2025
Launching 2026 Cowboy Water

American West
Today, bottled water is a #1 consumable, but plastic has never had a worse reputation. Bottled water is the #1 beverage in the U.S. by volume — 47.3 gallons per person in 2024, 16.4 billion gallons total.

Microplastics, PFAS and plastic-free headlines dominate every major publication — NY Times, Washington Post, The Guardian, Fox News. Consumer demand for aluminum alternatives is at an all-time high.

Deliver the highest quality American water in sustainable, accessible and culture-first packing.

cowboywater.co